Who’s Responsible for Business Growth?

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21 Nov Who’s Responsible for Business Growth?

Business is not easy, especially when you’re just starting out. But making your business grow and prosper is even tougher. When you feel all the weight on your shoulders and feel like everything is (barely) moving only thanks to you, it doesn’t mean you’re not doing it right. The reason your work starts to feel so solitary often is due to the lack of people around you to carry the weight with you. If you manage to surround yourself with a team that’s not afraid of responsibility and is always by your side, your company will thrive.

But first, you need to know what kind of people to surround yourself with, and where to find them. It’s just like in life: if you have passionate, hard-working and reliable people to count on, you’ll live a much happier and more productive life than when you’re surrounded by pessimists who make no contribution and only bring you down.

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The Networker

We all know someone who knows someone who knows someone. And that someone can do or has exactly what we need right now. The networker is an eccentric kind of person who knows almost everyone, and having them around means a constant opening of doors and finding new opportunities from all kinds of people all across the industry and beyond.

You’re not just looking for someone who has 5k contacts on LinkedIn. You’re looking for someone who has 5k phone numbers and won’t hesitate to dial them up for you.

The Visionary

The visionary is someone who never leaves the positive note. They are the team’s battery that keeps the motivation and praise coming, regardless of the circumstances. These people don’t tend to get into too much detail when it comes to business plans, budgeting, marketing strategies etc., but they tend to see the bigger picture and drag the team towards achieving the results by fueling everyone with energy. When you really think about it, having someone like that around at all times is a huge boost to productivity.

The Creator

These peoples are like geysers of fresh ideas. Some will be better than the others, but the good thing is that they’ll always keep coming. They’ll have ideas for content makers, copywriters, graphic designers, marketing, customer service, social media outreach, you name it. The funny thing about the creator is that they work best in groups, so that they can brainstorm, bounce ideas off each other and mold them into perfection.

The Realist

The realist, AKA the party popper. This one could end up being the least favorite part of your team. However painful this hole-poker’s presence may get, it is vital for realistic planning, staying within boundaries and avoiding devastating mistakes. Imagine this: the creators come up with an amazing-looking idea. The visionary pats your back and says hey, that sounds great, we can do this! And the networker finds someone who’ll be a perfect lead / partner / etc. The result of such concentration could be unwanted tunnel vision that’ll cause you all to miss important details that could (but not necessarily will) mean trouble. However, if the realist points them out, you’ll be able to take safety measures and maybe slow down a tad, to avoid a potential damage.

It may seem hard to identify all these people at the beginning. So before you get into firing, hiring and looking for the right prototypes, try starting with your inner circle first. It could be family, friends, current colleagues and employees, you just need to look at them in a different light than you have until now. You don’t have to drag them into the business, when starting out with a smaller business, it can be good to just have these types of people close, for occasional consulting.

Try asking yourself the following questions:

  • Which role do I represent the most?
  • Which one is the most distant to me and why?
  • Who do I know that I could imagine in each role?
  • What are the qualities I appreciate the most about each of them?
  • What would their effect be on my particular business?

These questions will help you understand the individual types, and maybe even help you appreciate them and find a place for them within your team. Once the business starts getting serious, it’s time to find these people and arm yourself with them, for ultimate growth and movement towards success.